📣

Public Relations Specialist

Also known as: PR Manager, Communications Specialist, Media Relations Manager

AI Impact Score

48/100

AI can draft press releases and monitor media, but building journalist relationships, managing crises, and crafting authentic brand narratives require human judgment and emotional intelligence.

$40k – $85k

Salary Range

growing

Growth Outlook

300,000

Total Jobs (US)

+6%

Growth Rate

Task Breakdown

Tasks at Risk (3)

Press release draftingMedia monitoring and clippingBasic social media scheduling

AI-Enhanced Tasks (4)

Media list building and researchSentiment analysis and reputation monitoringContent distribution and trackingTrend identification

Human-Safe Tasks (5)

Journalist relationship buildingCrisis communication strategy and responseMedia interview coachingStrategic messaging and positioningEvent media coordination