AI Media Monitoring Tools
Operating AI platforms that track, analyze, and report on brand mentions, sentiment, and trends across news, social media, and online channels in real time.
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Why It Matters
AI monitors millions of sources simultaneously and detects emerging crises or opportunities faster than human analysts, but PR professionals who interpret signals and craft strategic responses remain essential.
How to Get Started
Get hands-on with Meltwater, Brandwatch, or Talkwalker AI features, and practice building real-time dashboards and alert workflows for a brand or topic you follow.
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