Behavioral Psychology
Studying and applying principles of how behavior is learned, maintained, and changed through environmental interactions and reinforcement.
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Why It Matters
AI products need behavioral psychology expertise to design ethical nudges, avoid manipulative dark patterns, and create interventions that genuinely change behavior rather than just optimize engagement metrics.
How to Get Started
Complete a behavioral psychology specialization on Coursera or edX from a university like the University of Pennsylvania, and study applied behavior analysis (ABA) principles for practical applications.
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