Brand Storytelling
Crafting compelling narratives that communicate a brand's purpose, values, and unique qualities to build emotional connections with audiences.
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Why It Matters
AI can produce content at scale, but brand stories that feel authentic, culturally resonant, and emotionally honest require human insight into what makes people care—something AI-generated content consistently lacks.
How to Get Started
Study Donald Miller's StoryBrand framework, analyze case studies from brands like Patagonia and Airbnb, and practice writing origin stories and brand manifestos for real businesses.
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