Content Strategy

Planning, creating, and managing content to achieve business goals and meet user needs.

Linked Jobs

Current Skill

Future-Proof

Why It Matters

As AI makes content creation easier, the strategic thinking about what content to create, for whom, and why becomes more important.

Study content strategy frameworks. Take the Content Strategy for Professionals course from Northwestern on Coursera.

Social Media Manager

Score: 60/100 · $40k – $100k

Marketing Manager

Score: 62/100 · $65k – $150k

Technical Writer

Score: 60/100 · $55k – $105k

Copywriter

Score: 78/100 · $42k – $110k

Public Relations Specialist

Score: 48/100 · $40k – $85k

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