Crisis Communication
Managing organizational messaging during emergencies, scandals, or high-pressure situations to protect reputation and inform stakeholders.
3
Linked Jobs
2
Current Skill
1
Future-Proof
Why It Matters
AI can monitor social media sentiment in real time, but crafting the right message under pressure, showing authentic empathy, and managing media relationships requires skilled human communicators.
How to Get Started
Study the PRSA crisis communication playbook, complete a crisis simulation exercise, and build template response frameworks for common crisis scenarios.
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