Customer Psychology
Applying behavioral science principles to understand why customers make decisions and how to ethically influence their choices.
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Why It Matters
AI optimizes for conversion metrics, but professionals who understand the psychological drivers behind customer behavior design more effective and ethical influence strategies.
How to Get Started
Read Cialdini's "Influence" and Kahneman's "Thinking, Fast and Slow," then take a behavioral economics course on Coursera and apply principles to a real marketing challenge.
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