Data-Driven Copy
Writing marketing and advertising copy informed by performance data, A/B testing, and audience analytics.
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Why It Matters
AI generates copy variations instantly, but copywriters who can interpret performance data, identify winning patterns, and direct AI tools with precise briefs produce consistently higher-converting content.
How to Get Started
Learn Google Analytics and A/B testing fundamentals, study direct response copywriting principles, and practice writing variations for the same product while tracking performance metrics.
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