Data-Driven Programming
Using audience data, engagement analytics, and trend analysis to inform content scheduling and programming decisions.
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Why It Matters
AI recommendation engines drive content discovery, but programmers who understand audience behavior patterns and can curate content strategies that balance data with editorial vision create stronger audience loyalty.
How to Get Started
Learn media analytics platforms like Nielsen or Chartbeat, study audience segmentation techniques, and practice building programming schedules based on engagement data.
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