Digital Asset Management
Organizing, storing, retrieving, and distributing digital files like images, videos, and documents using specialized DAM systems.
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Why It Matters
AI auto-tagging and search capabilities make DAM systems more powerful, but professionals who can design taxonomy structures, manage rights, and govern asset lifecycles ensure organizations can actually find and use their content.
How to Get Started
Learn a major DAM platform like Adobe Experience Manager, Bynder, or Brandfolder, study metadata standards, and practice building taxonomy structures for a sample content library.
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