Digital PR and Influencer Relations
Managing public relations campaigns through digital channels and building strategic relationships with online influencers.
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Future-Proof
Why It Matters
AI can identify influencers and draft pitches, but PR professionals who build authentic digital relationships and manage brand reputation navigate crises and nuances that AI cannot handle.
How to Get Started
Learn influencer discovery tools like BuzzSumo or Traackr, study PRSA's digital PR resources, and pitch a story to a niche online publication to practice.
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