Direct-to-Audience Platform Building
Creating owned digital channels to reach audiences directly without relying on intermediary platforms or algorithms.
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Why It Matters
AI algorithms control visibility on social platforms, so creators and businesses who build direct audience relationships through email lists, apps, and communities maintain control AI gatekeepers can't revoke.
How to Get Started
Build an email list using ConvertKit or Beehiiv, create a simple landing page, and develop a content strategy that drives followers from social platforms to your owned channels.
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