Licensing Strategy
Developing and managing intellectual property licensing agreements to monetize patents, trademarks, content, or technology.
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Why It Matters
AI-generated content raises new licensing questions around ownership and usage rights. Professionals who navigate IP licensing in the AI era help organizations monetize and protect their intellectual assets.
How to Get Started
Study IP licensing through the Licensing Executives Society (LES). Learn contract fundamentals, royalty structures, and due diligence processes. Review real licensing agreements to understand common terms.
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