Paid Social
Planning, executing, and optimizing paid advertising campaigns on social media platforms like Meta, TikTok, LinkedIn, and X.
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Why It Matters
AI automates bid management and audience targeting, but strategists who craft compelling creative, design funnel strategies, and interpret cross-platform attribution drive significantly better ROAS.
How to Get Started
Complete Meta Blueprint certification, then run a small-budget campaign ($5-10/day) to learn the ads manager, A/B test creative variations, and analyze performance metrics hands-on.
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