Strategic Communication
Crafting and delivering targeted messaging that aligns organizational goals with audience needs across multiple channels.
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Why It Matters
AI can draft content at scale, but shaping narratives that build trust, manage crises, and influence stakeholders requires human judgment about tone and timing.
How to Get Started
Take a strategic communications course through IABC or Coursera, and practice by writing a multi-channel communication plan for a real or hypothetical organizational change.
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