Wine & Beverage Expertise

Deep knowledge of wines, spirits, and beverages including production methods, pairing principles, and service standards.

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Why It Matters

AI recommends pairings based on data, but sommeliers and beverage directors who read guest preferences, tell compelling stories about producers, and create memorable tasting experiences provide irreplaceable hospitality.

How to Get Started

Pursue WSET Level 2 or Court of Master Sommeliers Certified Sommelier, attend tastings and vineyard visits, and practice blind tasting with a study group.

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